404 error page

A 404 error page is a page that is displayed when a customer or a search engine searches for a product URL that no longer exists.
Note: the 404 error page will not be displayed when searching for a page that no longer exists, only when searching for a product that does not exist

The advantage of this page is that search engines will notice that the product url no longer exists and should be removed from the search results, the second advantage is that visitors will see a page explaining why they do not see a product but this page, that way you can ensure that they continue to search instead of leaving the webshop immediately.

Page not found. 

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Oops! This link does not exists.

 

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